We are looking for a Digital Marketing Specialist
Candidate involves in internal as well as client projects, so they will have excellent time management, organization and communication skills.
- implement search engine strategy for clients
- Research and compile data to inform decision making on campaign performance
- Perform keyword research and analysis to identify new keyword opportunities
- Complete on-site and off-site SEO tasks conforming to best practice guidelines
- Maintain and improve campaigns to make paid channels more cost effective
- Test and optimize campaigns to meet KPIs
- Monitor, report and analyses SEO
- Research and analyse client competitors
- make recommendations to improve a website's effectiveness
- Write creative and engaging copy to support search engine and content marketing strategies
- coordinate with design teams to implement copy for websites.
- Stay up-to-date with the latest industry news and trends, including algorithm updates
- Manage client relationships, with strong communication
Skills that required
- SEO experience in a similar role
- Able to spot technical SEO issues and interpret HTML
- Excellent organisation skills and the ability to meet tight deadlines and work on multiple projects
- Excellent writing and language skills
- Experience using Google products: Ads, Analytics, Search Console, Tag Manager and Google My Business
- Experience using SEO tools
- Experience using CMS platforms such as WordPress and Joomla!
- Strong planning and communication abilities
- Basic HTML and CSS